Heritage Group expands alternative milk campaigns

Heritage Group, a producer and distributor of health-focused food and beverage products, is ramping up its push into Thailand’s booming plant-based food market with a new campaign, projecting the alternative milk sector to reach a valuation of 5 billion baht within two years.

- BOONSONG LIPIMAS

Ms Vasatorn says the company expects the plant-based milk market to continue recording double-digit growth in the coming years.

Vasatorn Phonphaisan, director at Heritage Group, said the alternative milk market in 2024 grew by more than 30% year-on-year, reaching a value of more than 2 billion baht, citing data from NielsenIQ (NIQ).

The market is projected to expand to 5 billion baht within two years amid fierce competition, driven by consumers shifting from cow's milk to plant-based options as part of the growing health-and-wellness trend, noted NIQ.

Demand for plant-based milk has surged, contributing to rapid expansion of total market value for alternative milk.