Frasers Property Thailand Powers Blood Donation with M.I.T.R.

Now in its fifth year, the 'Mitrdonor' project transforms office buildings into donation hubs, drawing 1,300+ donors per session and promoting well-being through strategic ESG action.

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Frasers Property Thailand (FPT) has reaffirmed its commitment to ESG and public well-being through the continuation of its flagship initiative, the 'Mitrdonor' project, now entering its fifth year.

The company highlighted its M.I.T.R. strategy—a successful framework for transforming mixed-use spaces and office buildings into blood donation hubs in collaboration with the National Blood Centre, Thai Red Cross Society.

The company’s efforts are guided by Frasers Property's Social Value Framework, which comprises three pillars: Inclusive Community, Holistic Well-being, and Enabling Opportunity. The donation drives aim to promote good health and well-being, in line with Goal 3 of the United Nations Sustainable Development Goals (UN SDGs).