Facebook Pixel ESTONIA'S CHARM OFFENSIVE | Bangkok Post - newspaper - Read this story on Magzter.com

Try GOLD - Free

ESTONIA'S CHARM OFFENSIVE

Bangkok Post

|

December 28, 2025

US FLAG BLAZER, SWEETS HELP WIN THEM OVER IN CONGRESS

- STORY: ADAM SELLER / NYT

When Estonia's liaison to Congress meets lawmakers, his standard icebreaker line is, "Estonians like to wear their love for America on their sleeve.

It is a fitting introduction for Karl-Gerhard Lille, because he regularly sports an American flag blazer and a matching bow tie as he walks the marbled corridors on Capitol Hill, buttonholing members of Congress and their aides.

The flashy outfit is just one piece of his strategy to put Estonia on the map with people in a position to support his small Baltic country on Russia's border, as the Trump administration turns away from Europe. Armed with a pocketful of Estonian candy and endless fun facts about his nation's close ties to the United States, Mr Lille spends his days on Capitol Hill trying to make new friends for his country.

When Estonia regained full independence from the Soviet Union in 1991, "we made a specific decision that we're not going to be alone again," Mr Lille said. "Meaning we can’t have enough friends, and to me, that means in my line of work here that everybody's a potential friend of ours on Capitol Hill."

Mr Lille's unique approach to trans-Atlantic diplomacy comes at a time when Europe has struggled to court the Trump administration.

MORE STORIES FROM Bangkok Post

Bangkok Post

Bangkok Post

Alcaraz digs deep to put down Rinderknech

Djokovic also grinds through in the desert

time to read

2 mins

March 11, 2026

Bangkok Post

Thai workers 'enjoy full govt protection'

Thai workers in Israel are receiving full protection from the Israeli government amid the ongoing conflict with Iran, according to Israeli Ambassador to Thailand Alona Fisher-Kamm.

time to read

1 mins

March 11, 2026

Bangkok Post

No new Cambodian workers allowed in

The government has reaffirmed that no new Cambodian migrant workers will be allowed into the country due to security concerns, despite pressure from the private sector.

time to read

1 min

March 11, 2026

Bangkok Post

Iran vows to fight ‘as long as needed’

FM rules out fresh negotiations with US

time to read

2 mins

March 11, 2026

Bangkok Post

Bangkok Post

MR. D.I.Y. targets 1,500 outlets nationwide by 2027

MR. D.I.Y. Holding (Thailand) Plc plans to invest 4 billion baht this year, aiming to open 210 new stores and build an automated warehouse to support its expansion.

time to read

2 mins

March 11, 2026

Bangkok Post

Banks tighten digital checks to curb mule accounts

Banks are tightening monitoring of digital transactions to prevent the use of mule accounts, as fraudsters shift their activities after stricter controls were imposed on conventional bank accounts.

time to read

2 mins

March 11, 2026

Bangkok Post

SCG halts olefins unit following Hormuz disruption

Industrial conglomerate Siam Cement Group (SCG) is temporarily shuttering its olefins plant in Rayong, though it remains confident its other businesses will continue to operate as normal during the conflict in Iran.

time to read

1 mins

March 11, 2026

Bangkok Post

Bangkok Post

Klatham expects an opposition role

The Klatham Party has admitted it is unlikely to be invited to join the next government, with party leaders saying political silence from the leading coalition camp suggests their role will probably be in the opposition.

time to read

1 mins

March 11, 2026

Bangkok Post

Bangkok Post

Online shoppers seek tariff refunds

The Trump administration has yet to announce a process to return fees paid by companies and shoppers for tariffs that the US Supreme Court deemed illegal last month, writes Peter Eavis from New York

time to read

4 mins

March 11, 2026

Bangkok Post

A brand born from belief

Creating happiness during difficult times can be challenging, yet Butterbear — affectionately represented by its mascot, Nong Noey — has become a beloved Thai bakery brand among both local and international fans.

time to read

2 mins

March 11, 2026

Listen

Translate

Share

-
+

Change font size