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Cracker Barrel drops new logo design amid right-wing protest
Bangkok Post
|August 28, 2025
Cracker Barrel announced Tuesday that it would keep its original logo, complete with the classic guy-and-a-barrel design, after its plans to rebrand set off a backlash on social media, including from President Donald Trump.
The company said last week that it was adopting a “fresh” new look, moving away from its logo featuring “Old Timer,” as the man leaning against a big barrel was sometimes referred to, before many on social media criticised the plan.
“We said we would listen, and we have,’ the company posted on social media. “Our new logo is going away and our ‘Old Timer’ will remain.”
Cracker Barrel's new, streamlined logo ignited a backlash from those criticising the chain for its so-called “wokeness.’ The chain had been the target of similar criticism from conservatives in recent years for its embrace of Pride celebrations and its LGBTQ+ employee alliance.
This story is from the August 28, 2025 edition of Bangkok Post.
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