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Bolt plans to up Thai investment, challenge top three players
Bangkok Post
|June 20, 2025
Despite unfavourable economic conditions, Estonia-based ride-hailing app Bolt plans to increase its investment in Thailand next year, aiming to challenge the top three players.
The company plans to increase its brand visibility and expand service coverage, while offering the lowest service fees among rivals. It aims to keep such fees 40% lower than those of its rivals.
Bolt found Gen Z's attitude has shifted towards ride-hailing, instead of owning a private car.
According to Mordor Intelligence, Thailand's ride-hailing market is expected to reach US$2.55 billion in 2025, then rise to $4.01 billion by 2030.
Thailand's cities are at a tipping point with over 20 million registered vehicles and one of the world’s worst rates of traffic congestion. Ride-hailing services can play a major role in helping improve the quality of air in the country’s cities, said Nathadon Suksiritarnan, general manager of Bolt Thailand.
Thailand is the first country in South-east Asia in which Bolt operates.
This story is from the June 20, 2025 edition of Bangkok Post.
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