AI now a key feature of everyday life in Thailand

Some 91% of Thai internet users now use artificial intelligence (AI) in their daily lives, up from 77% in 2024, reflecting how Al has become an "invisible" part of everyday life.

- SUCHIT LEESA-NGUANSUK

Gen Z also stands out as the most enthusiastic group of Al users and the most vocal critics, according to a research study conducted by leading telecom operator Telenor Asia.

It is now time to focus on responsible AI: ethical safeguards, upskilling, and human oversight, the report notes.

"AI is now an invisible part of our digital lives. It’s integrated in our way of living and it's actually invisible to us as users," Jon Omund Revhaug, head of Telenor Asia, said yesterday in Bangkok during the company’s launch of Telenor Asia Digital Lives Decoded 2025: Building Trust in Thailand's Al Future.

The report surveyed 1,017 Thai respondents.

Over 50% of Thais engage with AI tools at least once a day, with 28% using them multiple times a day.

The number of Thais who use Al in their daily activities has also more than doubled, from 19% in 2024 to 40% in 2025, suggesting that Al has become a companion to users.

Thai users are actively engaging with Al to enhance skills such as data analysis (62%), creativity (52%), and communication (35%).

Importantly, there is rising awareness of new skills such as prompt engineering (54%) and ethics/bias (25%).

Most Thais see Al upskilling as a personal responsibility, signalling a shift towards self-reliance in the Al era.