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France is cracking down on the influencer industry
Time
|May 22 - 29, 2023 (Double Issue)
GLOBALLY, INFLUENCING WILL BE a $70 billion industry by 2029, according to Data Bridge Market Research
In France today, influencer marketing—which pays individuals to promote products to their followers— is worth an estimated hundreds of millions of euros. But the industry has never been formally recognized by the law. With the introduction of a new bill, the French government hopes to establish what it says is the first regulatory framework around influencing in Europe.
SCANDALS
This story is from the May 22 - 29, 2023 (Double Issue) edition of Time.
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