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Bob Barker

TIME Magazine

September 25, 2023

Enduring host

- Mahita Gajanan

It was only fitting that the longest-running game show in North America, The Price Is Right, was home to the host who became synonymous with television longevity: Bob Barker, who helmed the CBS show from 1972 to 2007, and died Aug. 26 at 99.

This story is from the September 25, 2023 edition of TIME Magazine.

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