MOST TRUSTED BRANDS 2025

TRUST IS A CORNERSTONE OF MEANINGFUL RELAtionships. When dealing with businesses and brands, it's often the deciding factor that separates the companies we rely on from the ones we don't.

- Jennifer H. Cunningham

It's about consistency-knowing that when you choose a product or service, it delivers on its promise. Earning this trust is no small feat, and maintaining it is even harder.

Recent surveys reveal that trust is critical to consumers. Sixty-nine percent of adults in the United Kingdom say trust in a brand is important when making a purchase. In the United States, only 30 percent of American consumers highly trust the companies they do business with. This underscores the challenge brands face in 2025 and beyond.

But trustworthiness is about more than just quality. Transparency in practices, ethical values, fair pricing and a commitment to exceptional customer service all play critical roles in winning - and keeping consumer trust.

To help readers on both sides of the Atlantic shop with confidence, Newsweek and BrandSpark International, a leader in consumer insights, are proud to present the Most Trusted Awards brand winners 2025.

The winners were compiled through in-depth surveys of over 46,000 qualified shoppers from the U.S. and the U.K. who shared their insights on which brands they trust most and why.