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PUBLIC RELATIONS FIRMS 2024
Newsweek Europe
|May 24, 2024
A COMPANY'S ABILITY TO COMMUNICATE with the public is essential. Managing a firm's reputation, driving interest in its products and limiting damage during times of crisis hinge in large part on the abilities of its public relations professionals.
Public relations is not a small industry: Data intelligence platform Statista sized the worldwide PR market at more than $100 billion in 2022, a figure that the firm said was predicted to increase by one-third within five years. Statista added that prominent U.S. cities such as New York City and Washington, D.C., "harbor some of the most sought-after agencies on the planet."
To highlight the U.S. agencies that are the most recommended in their sector or specialization, Newsweek is partnering with Statista to release the inaugural top list of America's Best PR Agencies. The list of 149 agencies is based on a survey of PR agency employees and owners as well as people who work in the PR, communications or marketing department of a U.S. company. Both groups recommended PR agencies in their field of expertise.
This story is from the May 24, 2024 edition of Newsweek Europe.
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