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DESIGN - DISRUPTOR OF THE YEAR
Newsweek Europe
|April 25 - May 02, 2025
The Volvo EX90 is best known for its spacious interior with gobs of greenhouse and sleek styling.
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FOR VOLVO, CARS AREN'T JUST A MODE OF TRANSportation, they're a sanctuary. And the company has a unique point of view for delivering a premium ecosystem to the customer where technology, materials, comfort and design intersect.
SKY'S THE LIMIT The Volvo EX90 is best known for its spacious interior with gobs of greenhouse and sleek styling.
With the recently launched EX30 and EX90 battery-electric SUVs, Volvo has taken advantage of the design benefits electric vehicle architecture provides to give customers new space solutions. “Electrification offers our interior designers more room to experiment with forms and materials. In EX90, this is shown by the flat floor, which creates a feeling of roominess for everyone inside the car and in the center console, offering more storage space,” Lisa Reeves, head of interior design at Volvo Cars, told Newsweek.
“EX30 is extremely versatile with a combination of tunnels, different storage spaces and a sliding system that allows you to choose exactly how you want to use the space. The top of the cupholder can be slid out to hold your latte or smartphone or moved back for more storage. The lower tunnel has a protective storage [area] for small items such as your sunglasses or ear pods, and you can place a bag in the large open space above,” she said.This story is from the April 25 - May 02, 2025 edition of Newsweek Europe.
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