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Biggest Beauty Trends of 2024

Newsweek Europe

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February 16, 2024

Move over Botox, brow lifts and blinding white teeth-this year is all about rejuvenating yourself naturally

- LEONIE HELM

Biggest Beauty Trends of 2024

FORGET LOSING YOURSELF TO FILLER AND Botox, laminated eyebrows and blinding white teeth. 2024 is going to be all about living better and living longer, and utilizing your own body to do so.

Newsweek spoke to leading experts and trendsetters within the beauty and wellness industries to bring you their top predictions for 2024 that you need to try out, including the best ingredients, treatments and products for you this year.

Ingredients

Mushrooms

Mushrooms first fused with beauty in 2005 when Dr. Andrew Weil and Origins launched the Mushroom Soothing Treatment Lotion, and experts will continue to endeavor to unlock the incredible powers of mushrooms into 2024.

"I find them fascinating, and I'm a big fan of skincare brands that harness the best of laboratory-derived ingredients alongside the best of botanicals," Dr. Sophie Shotter, an aesthetic specialist in London, told Newsweek. "From reishi to tremella to snow mushrooms, they are cropping up everywhere in skincare for their soothing and hydrating properties as well as for helping to address many skin concerns. We are just beginning to understand the power mushrooms can deliver from improving focus to helping balance mood, they're a powerhouse adaptogenic ingredient."

Adaptogens will become another 2024 buzzword. These include roots, herbs and other plant substances and supplements that can help manage stress and restore balance in the mind and body.

Whole Food Plant-Based Diets

Despite the often-prohibitive time and money demands, many people began to dabble with plant-based diets in 2023, a trend that board-certified dermatologist Dr. Deeptej Singh, from Albuquerque, New Mexico, believes will become even more popular in 2024.

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