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What's in a Label?

India Today

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June 09, 2025

COLONIAL-ERA ADVERTISEMENTS COME ALIVE IN TICKET TIKA CHAAP, AN EXHIBITION OF TEXTILE LABELS AT MAP BENGALURU

- Bindu Gopal Rao

What's in a Label?

A woman in a gown riding a chariot pulled by four tigers. A king and queen perched on a globe surrounded by horsemen. Two elephants engaged in a tug of war. If you are wondering what they have in common—well, these are all chromolithograph prints of textile labels from the late 19th to the early 20th century. On display as part of the exhibition

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