SMALL WONDER

We found a brand that is all about casting a spell of love, comfort and aesthetics

- By SALONI VAID

If you are a new parent, your top priority is setting up that room which holds your heart and leads your home—aka the nursery. That's exactly where Abracadabra steps in, a brand dedicated to creating thoughtfully-designed linen and accessories. Tailored for the 0-2 age group, they focus on everyday comfort and style. With over 30 years of experience in the global baby industry, this homegrown brand brings together international standards and handcrafted Indian soul. They not only understand or ‘get’ babies, they ‘get’ their parents too. “We don’t just follow trends—we reimagine them for Indian homes in ways that are both practical and beautiful,” explains Viyom Agrawal, COO Abracadabra.