BEYOND THE BLING

While the glittering narrative of the sparkle saga only answers to passion and preference, here's what's turning heads and grabbling eye balls this season.

- Richa Goyal Sikri

The rustle of luxurious silk, the glint of gold; the shimmer of sequins complemented by the sparkle of diamonds, emeralds, and a dazzling array of precious gemstones signals the festive season in India--a period that fuels India's luxury industry. But beyond the bling, five distinct jewellery categories draw the discerning collector as festive indulgence rise to a feverish pitch.

The Gold of the Sun

In India, gold transcends wealth, connecting generations as a milestone marker-from the first, tiny bangle gifted to a newborn to the ornate inherited heirlooms. No wonder, despite the 9 per cent reduction in gold's import duty this year, domestic gold prices in India have surged by over 23 per cent. Gold isn't just traded in India; it is cherished, safeguarded and revered.

Setting aside traditional moments, Indian women today seek gold jewellery that works for fast-paced lifestyles. For the corporate segment, sleek gold necklaces, and chokers in 18 carat gold that transition from day to night are preferred. Indian jewellery brand Zoya Jewels offers stunning options in this segment.

For connoisseurs, nothing surpasses the gold craftsmanship of renowned Italian jewellery houses, merging heritage with innovative creations. Brands such as Bulgari offer yellow gold versions of their iconic Serpenti design. Dolce & Gabbana's new collection celebrates Italy's history of gold filigree.