The Value of a Name: JC Biver Automatique

Last July, Biver announced James Marks as its new CEO.

- R.R.

“We are delighted to welcome James Marks to the Biver family,” expressed JeanClaude Biver, emphasising his commitment to continuity and growth. “James’s dynamic leadership and profound grasp of our vision will propel us forward. His partnership with Pierre [Biver] will ensure a smooth, long-term, generational transition.” In addition to his new role as the CEO, Marks will retain a consulting position for Phillips Auction House, where he has worked for the past six years. “I am deeply honoured to be part of this esteemed with both Bivers in safeguarding their legacy,” remarked Marks. “Together, we will uphold our commitment to highwatchmaking and luxury while charting new territories.”

Founded in 2023 by industry legend Jean-Claude Biver and his son Pierre, the Biver watch brand is dedicated to creating firstclass luxury timepieces with exclusive calibres, all produced in extremely limited quantities. Following the Carillon Tourbillon Minute Repeater, the brand now introduces its first three-hand watch, aptly named Biver Automatique. Inspired by philosophy that simplicity is the ultimate form of sophistication, every element of this timepiece aims to reflect an uncompromising dedication to detail.