Every Version of You

Accor's new campaign reframes the hotel stay as a journey into self, meeting the traveller where they are, and who they are

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Travel today is less about ticking off destinations and more about tapping into the different versions of oneself. The business traveller who turns into a barefoot beachgoer. The gastronomy enthusiast who also meditates at dawn. Recognising this fluidity of identity, Accor's latest campaign, For Every You, leans into the idea that the modern traveller is never just one thing.

Building on the momentum of last year's For ALL The Travellers In You campaign, this year's iteration continues the brand's ambition to move beyond category clichés. No longer simply casting guests as business or leisure, the message is more layered: that a single stay can accommodate different moods, impulses and agendas. And with its impressive collection of leading hotel brands—from the prestigious Raffles and Fairmont, to the cosmopolitan Sofitel, Pullman, Novotel and Mövenpick—whether one is in Tokyo or Istanbul, Bangkok or Sydney, Accor recognises that travel is less about the destination and more about self-expansion.

The underlying message is clear—people travel not just to see new places, but to discover or recover aspects of themselves. And with ALL.com as the ecosystem that supports this, the campaign becomes less about one hotel brand and more about a hospitality framework that adapts to the traveller's rhythm, not the other way around.