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Driven to Distinction
Tatler Malaysia
|December 2025
GrabExec redefines premium rides with luxury cars, top-tier service and seamless convenience for tastemakers with refined sensibilities who value time, comfort and style
There are few things more symbolic of refinement than arriving somewhere with quiet confidence. Whether it is stepping out at a glittering gala, arriving punctually for a board meeting or catching a long-haul flight with minutes to spare, how you travel matters. As time is precious and first impressions matter, GrabExec is the premium ride-hailing service that elevates the rhythms of modern luxury living.
Unlike standard ride options, GrabExec delivers an experience designed for those who expect more: more in-ride services, more comfort and more style. Available in the Grab app under the Premium rides tab as “Premium | Exec,” this service offers discerning passengers a fleet of luxury vehicles, trained professional drivers and in-ride amenities that transform every journey into a seamless extension of their lifestyle. For Malaysia's entrepreneurs, socialites and global travellers, it is not simply transport, it is an assurance of excellence.
FIRST-CLASS RIDE
At the heart of this service is its exceptional fleet. Imagine stepping into the plush interior of or taking a serene airport transfer in a Toyota Alphard or Vellfire. The lineup also includes icons such understated sophistication. Each vehicle is meticulously maintained, offering ample seating and spacious interiors that exude understated sophistication.
This story is from the December 2025 edition of Tatler Malaysia.
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