Crafting a New Legacy

Nicholas Lieou, creative director of high jewellery at Chow Tai Fook Jewellery Group, is reimagining jewellery, as the brand celebrates its 95th anniversary

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As Hong Kong’s premier jewellery maison Chow Tai Fook celebrates its 95th anniversary this year, creative director of high jewellery Nicholas Lieou is ready to spearhead the brand’s future by honouring its legacy while making bold moves—an approach clearly manifested in the sophisticated new Chow Tai Fook Rouge Collection.

“In Hong Kong, Chow Tai Fook is a touchstone for everyone,” says Lieou. “It’s a brand that’s deeply integrated into the cultural fabric of the city.” With such a reputation, taking on the responsibility of moving the brand forward during a milestone anniversary is a daunting task, but one Lieou is excited about. “It’s a privilege to be part of such a prestigious company and contribute to a brand that resonates so strongly with my roots.”