KLEDA A JOURNEY OF SCENT, SOUL & SUSTAINABILITY

IN A WORLD CHASING SPEED AND SCALE, I CHOSE STILLNESS AND SOUL.

- By Meenu Nasa, Founder - Kleda

My name is Meenu Nasa, and I’m the founder of Kleda—a luxury lifestyle brand born from the belief that elegance can be kind, and sustainability can be sensorial. At Kleda, every product we craft—be it a hand-poured candle or a pocket-sized solid perfume—is a gentle reminder that beauty should nourish the earth as much as it delights the soul. But this journey wasn’t built in a boardroom. It began in my heart.

THE SPARK BEHIND THE FLAME

Kleda wasn’t planned—it was felt. A quiet idea that whispered, “What if luxury wasn’t just about indulgence, but intention?”

What started as a desire to create eco-conscious candles quickly grew into something much deeper—a calling to revive India’s ancient artistry through fragrances and rituals. I began exploring traditional unani and ayurvedic ingredients, natural aromas, and artisanal techniques that had been passed down like secret family recipes. I realized I wasn’t just building a brand—I was telling a story. A story rooted in our heritage, our people, and our planet.

WHEN CRAFT MEETS CHALLENGE

Blending heritage with high-end design wasn’t easy. From sourcing ethically to ensuring consistency in handmade production, every decision demanded balance. One of the biggest challenges? Convincing the world that handcrafted could still mean luxurious. That sustainability didn’t mean compromise—it meant deeper meaning.