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Season Of The Snake
Robb Report Singapore
|June 2025
Bvlgari's legendary Serpenti undergoes a transformation, with modern aesthetics and timeless elegance coming together in a new design that symbolises rebirth and sophistication.
THE LAUNCH OF BVLGARI'S Serpenti Aeterna collection in 2025 coincides with the Year of the Snake in the Chinese zodiac. In Chinese astrology, this year is regarded as a time of transformation and renewal—an auspicious occasion for new beginnings.
Echoing this spirit of rebirth, the Serpenti Aeterna is more than a celebration of heritage, it is a powerful symbol of reinvention. Bvlgari has breathed new life into its iconic serpent motif, presenting a dazzling suite of high jewellery that exemplifies boundless creativity. Diamonds illuminate the gold, while the design reflects Bvlgari's core values of Italian flair and pioneering spirit.
This story is from the June 2025 edition of Robb Report Singapore.
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