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Robb Report Singapore
|April 2025
Transforming a historic city in Saudi Arabia is no easy feat, but Jerry Inzerillo, group CEO of Diriyah Company, is making it happen, one building block at a time.

ROME WASN'T BUILT in a day. And when your master plan is to build a US$63.2 billion, 14 sq km luxury lifestyle destination in Saudi Arabia, it is safe to say that the construction is going to take a while. Entrusted to developer Diriyah Company, the ambitious urban project is set to transform the historic town of ad-Diriyah into a sprawling hub of culture and finer living, filled with 40 luxury hotels, more than 300 branded residential units, and close to 600,000sqm of premier retail spaces.
This story is from the April 2025 edition of Robb Report Singapore.
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