Bvlgari in Bloom

CEO Jean-Christophe Babin on blending heritage with bold expansion as Bvlgari embraces India.

- Mitrajit Bhattacharya

Since taking over as CEO of Bvlgari in 2013, Jean-Christophe Babin has transformed the iconic Roman maison into a multifaceted luxury powerhouse.

In this exclusive conversation, he speaks about Bvlgari's growing love affair with India, the brand's future strategy, and his personal vision of luxury in a rapidly changing world.

What inspired Bvlgari to create culturally rooted Indian products?

India, like Rome and China, is one of the ancient cradles of art and jewellery. Each has its own heritage, symbolism, and craftsmanship. We've long been influenced by Indian aesthetics. The kada and the mangalsutra are the outcome, but our association is way longer. Ten years ago, we had launched a collection of high jewellery, featuring a new cut of precious stones inspired by Jaipur.

India is also a major source of gemstones for us. Its gemological expertise is unparalleled. So, our connection with India goes beyond commercial—it's emotional, artistic, and historical.

You hosted the Roman Holi dinner at the Ambani residence last year and brought the Serpenti Infinito exhibition to NMACC this year. Tell us more about your association with the Ambanis.