RAISING THE BAR

From celebrity collaborations and collector-worthy releases to exciting new pours, here are the latest developments shaping the drinks world.

- Words: WILLIAM KC KEE

UNCORKING A CREATIVE ERA

Penfolds has entered an exciting creative chapter with global pop culture star Troye Sivan as its new Global Creative Partner. The multiyear collaboration signals a bold evolution for the iconic Australian wine house, bringing together craftsmanship, storytelling and contemporary culture through a fresh creative lens. The partnership debuted during Paris Fashion Week, where Sivan hosted an intimate dinner attended by close friends, collaborators and tastemakers. The evening also unveiled his first project with the brand: a limited-edition reinterpretation of Penfolds’ legendary Bin 389 Cabernet Sauvignon Shiraz.

Bin 389 Designed by Troye Sivan arrives in two highly collectible formats: a limited-edition 750ml gift box and an exclusive 1.5L magnum art piece. Each 750ml bottle is wrapped in tissue paper printed with one of 20 personal photographs selected from Sivan's own camera roll. For serious collectors, the handcrafted magnum edition takes exclusivity even further. Created in collaboration with South Korean artist Rahee Yoon, only 20 pieces exist worldwide. Sivan follows Penfolds’ inaugural Creative Partner, NIGO, continuing the brand's vision of collaborating with cultural innovators.

CARIBBEAN’S SMOOTHEST POUR