Health, Wealth And A New Way To Live

The man behind Modicare, ColorBar Cosmetics and 24SEVEN, Samir K Modi, Managing Director, Modi Enterprises, is now driving a wellness and entrepreneurship movement with Modiway - The New Way, designed to transform lives for a healthier and fitter world

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When you meet Samir K Modi, it's immediately clear that he doesn't follow the standard script. His energy is that of an entrepreneur, a motivator, and a storyteller. From building Modicare into a direct selling giant, taking ColorBar Cosmetics into international markets, and introducing 24SEVEN convenience retail to India, his ventures have shaped how people experience lifestyle and aspiration. And now, with the launch of Modiway, an initiative by Modicare, he's channelling that energy into something personal-a wellness and lifestyle brand with a builtin pathway to financial independence.

The Spark Behind Modiway

For Samir, the motivation to start Modiway was beyond business, it was deeply personal. In his younger days, he was fit. Over time, he gained weight, tried a series of diets, lost 28 kilos, gained it back, and then started all over again. “The mind is the biggest enemy. You can be motivated one day, and the next day it’s gone,” he says.