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CONSCIOUS CREATIVITY

Harper's Bazaar India

|

August 2024

Driven by innovation and guided by equilibrium, designer Amit Aggarwal merges the world of structured chaos with simple equations of life.

- SHIVPRIYA BAJPAI

CONSCIOUS CREATIVITY

With days leading up to the FDCI India Couture Week, I came across an Instagram post by Amit Aggarwal that said, "We don't do normal". Having read and written about the designer and his signature aesthetic from the time Aggarwal was described by the media as the 'new wave' in fashion back in 2017-18, to marvelling at his inventive approach to couture at present, I head to Aggarwal's Noida-based atelier to feed my curiosity. Over rounds of single-shot espressos on a Saturday morning, I caught up with the designer amidst the couture week 'madness', who looked unassumingly calm, to comprehend his idea of 'normal' and get a preview of his new Couture 24 collection, Antevorta (personifying the Roman goddess of the future).

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