INSIDE BANNY MCBRIDE'S LOWCOUNTRY COMEDY COMMUNE

After taking big screens and HBO by storm with his macho-lampooning humor, comedy hero Danny McBride uprooted his life in Hollywood to build his dream production studio in Charleston, South Carolina-away from the stifling industry, and alongside his closest friends and collaborators. That's where he's been unlocking a blistering new creative gear-and plotting his best work yet.

- SAM SCHUBE

DANNY MCBRIDE and his old friend David Gordon Green were sitting around the Charleston, South Carolina, office of Rough House Pictures one typical morning recently, talking about improvements they might make to the moviegoing experience.

McBride doesn't care much, he explained, for the modern-theater-that-serves-dinner trend. "I hate it, I can't stand it," he said. "I also don't think it makes sense to combine booze with movies. You're going to have to piss. Doesn't alcohol make you want to get up and get loose? You don't want to sit there, drink beer, and just be quiet. I would have no interest in going to see a movie and just pounding IPAs. Just fucking falling asleep."

Weed and movies, on the other hand? Those "go together fucking perfectly," said McBride, who runs Rough House with Green and their film-school buddy Jody Hill. The friends had at some point kicked around the idea of opening a theater with a built-in dispensary. Green Screen, they'd planned to call it. "If I went to a theater, and it was like, 'Here's your popcorn and here's fucking weed, I feel like that would be an awesome little combo right there," McBride said. Green wondered: "Why did we not do anything with that?" Too busy, McBride replied.