Try GOLD - Free
ANOTHER GOOD YEAR FOR STOCKS
Kiplinger's Personal Finance
|January 2025
With the economy growing and the Federal Reserve easing, there's a lot to like about this market.
AS the curtain opens on the 2025 stock market, it's fair to say that it will be among the most anticipated encores in financial history-if only because 2024 is a very tough act to follow. The broad U.S. market, measured by the S&P 500 index, notched 47 new highs over the course of the calendar year through October, to the surprise of many investors who watched from the sidelines with huge cash positions, and to the chagrin of many Wall Street experts, who had to boost their year-end forecasts for the benchmark throughout the year some, multiple times.
"We got stampeded by the market.
There are hoof marks on our backs," says strategist Ed Yardeni, of Yardeni Research, who began 2024 with one of the highest targets on Wall Street, then raised it in June. The index closed at 5705 on October 31, the date for prices, returns and other data in this story. That's a price gain of 36% over the 12 months since our last outlook.
The powerful rally has pushed stock valuations close to red-flag territory for many market watchers, with the S&P 500 trading at nearly 22 times expected earnings for the coming 12 months-above its fiveyear average of 19.6 and 10-year average of 18.1. "There's no way to sugarcoat it: The S&P 500 is statistically expensive," writes BofA Securities strategist Savita Subramanian in a recent research note.
But it's not as if this high-altitude market is headed off a cliff, with nowhere to go but down. Solid supports include a robust economy, with recent reports coming in strong and some earlier ones revised upward. The base case on Wall Street is now for a soft landing-an economic cooling without a recessionor even no landing. Couple that with interest rate cuts from the Federal Reserve, and you’ve got what some of the most optimistic bulls are calling a “Softilocks” situation: the soft-landing version of a “just right” macroeconomic scenario.
This story is from the January 2025 edition of Kiplinger's Personal Finance.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Kiplinger's Personal Finance
Kiplinger's Personal Finance
Same Story, Different Year
WHAT does the Federal Reserve's rate-reduction initiative mean in the short run for your fixed-income holdings? You'll recall that one year ago, the Fed cut three times, starting by hacking its benchmark overnight funds rate by 0.50 percentage point in September. The year ended with bond markets and fund returns in retreat. It's wishful thinking that cheaper short-term credit and falling money market yields will spark a general bond-buying binge and propel your 2025 total returns toward 10% by year-end.
2 mins
December 2025
Kiplinger's Personal Finance
WHEN HELPING MOM AND DAD HURTS YOUR WALLET
New research shows how assisting an aging parent with expenses can strain your own finances.
3 mins
December 2025
Kiplinger's Personal Finance
WHAT'S AHEAD FOR SOCIAL SECURITY
Bipartisan collaboration on a mix of reforms will likely be needed to keep the system solvent and benefits intact.
3 mins
December 2025
Kiplinger's Personal Finance
WHAT TO MAKE OF A HOT IPO MARKET
This year's crop of initial public offerings could be even dicier than usual because of a skew toward tech and crypto.
5 mins
December 2025
Kiplinger's Personal Finance
Grab a Deal on a Winter Getaway
In the early months of the year, travel demand dips-and so do prices.
5 mins
December 2025
Kiplinger's Personal Finance
8 DIVIDEND FUNDS TO CONSIDER NOW
Our picks deliver a diversified portfolio of dividend stocks.
6 mins
December 2025
Kiplinger's Personal Finance
A NEW WAVE OF ETFS IS ON THE WAY
A long-expected decision from the Securities and Exchange Commission is close to being official, and it could mean more exchange-traded fund options for investors.
1 mins
December 2025
Kiplinger's Personal Finance
CHECKING IN ON THE KIPLINGER DIVIDEND 15
Our favorite dividend payers have had a good year on average, beating the market and yielding twice as much.
14 mins
December 2025
Kiplinger's Personal Finance
THIS FUND FERRETS OUT HIGH-QUALITY STOCKS
THE U.S. stock market has been notching new highs, which tends to kick up the likelihood of a market pullback (defined as a drop of 5% to 10%) or even a correction (a 10% to 20% selloff). That's where JPMorgan U.S. Quality Factor comes in.
1 mins
December 2025
Kiplinger's Personal Finance
New Ways to Use 529 Funds
Tax-free withdrawals from these plans could help you sharpen your job skills.
2 mins
December 2025
Listen
Translate
Change font size
