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crafted legacy
Livingetc India
|January 2025
For over a century, Poltrona Frau has been crafting furniture that tells a story of heritage, authenticity, and innovation
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In a world that constantly adapts and transforms, some creations endure not by resisting change but by embracing it with intention. Poltrona Frau, founded in 1912, exemplifies this philosophy. Over more than a century, the brand has set a benchmark in the art of Italian furniture-making, creating designs that blend tradition and modernity into people's lives.
At the heart of Poltrona Frau's legacy is its Leathership® philosophy, which reflects over a hundred years of expertise with Pelle Frau® leather. This journey begins with carefully sourced raw materials and culminates in their transformation at the Tolentino factory in Italy. Here, more than 450 artisans — some with decades of experience — bring extraordinary skill to each creation. “Great design isn’t just about how it looks,” says Nicola Coropulis, CEO, Poltrona Frau. “It’s about creating pieces that genuinely fit into people’s lives. Each stitch and curve tells a story.” This story is from the January 2025 edition of Livingetc India.
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