"Eco innovation means it's easy to be green"

PINTEREST'S HEAD OF HOME MATT SIBERRY SHARES THE PLANET-SAVING IDEAS THAT PEOPLE ARE 'PINNING' THE MOST THIS SEASON

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Sustainability, once seen as a new trend, has become embedded in all areas of life, from fashion buys to what mode of transport we take to work. We are thinking about how our decisions today may impact future generations, with a communal responsibility making us keen to do our bit. And although many decisions in the home tend to feel more long lasting, there’s still new ideas we can adopt to avoid damaging the planet.

As home and interior enthusiasts, the environmentally friendly choices available to us are really rather large. From the pleasure of upcycling, to buying from B Corp-certified businesses (which meet high standards of social and environmental performance), investing in energy-saving insulation, or choosing furniture made with sustainable forest-friendly wood, or cork, jute or coir. We’ve seen people on Pinterest saving guides on how to upcycle wood for interiors projects, and it’s also exciting to see more start-ups that will help us all achieve our sustainable dreams.