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Belle Magazine Australia
|June 2023
Storytelling through style, Farage’s new concept store is as well turned out as its immaculately tailored clothing.
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WHAT APPEALED ABOUT THE SITE? Joe Farage: My wife Katy and I fell in love with the building’s heritage. It looked like something out of Paris or Milan. It was built as the Harp of Erin pub and most recently owned by one of Sydney’s most influential art galleries, Watters Gallery, which was here in Riley Street, East Sydney, for almost 60 years. They renovated around 30 years ago, working with architect Walter Barda. From the start I loved the Brutalist concrete stairs leading to level one. It was natural to design around [them and] keep the gallery feel. I wanted our garments to sit within the beautiful, minimalist concrete architecture akin to a gallery, allowing our clothing to be the hero like art pieces.
This story is from the June 2023 edition of Belle Magazine Australia.
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