Youth take to veganism as health, environmental concerns increase

Every plant-based meal uses fewer natural resources, produces less pollution, and causes less harm to living beings. In a world facing climate change and food security challenges, this is a meaningful step that anyone can take without needing big investments or lifestyle changes

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Across India, from metros to small towns, a quiet change is taking place in the way many young people think about food.

Many of them are turning to eating vegan, avoiding animal products like meat, fish, eggs, milk, curd, paneer, butter, and ghee. Instead, the focus is on eating grains, pulses, fruits, vegetables, nuts and seeds. Increased health consciousness, concern for the environment and kindness towards animals are causing this shift, and many youngsters are discovering that eating vegan in India is much easier than they imagined.

According to a consumer insights survey conducted between 2023 and 2024, 4 out of 10 Indians follow a meat-free diet.