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WEAVING STORIES INTO SPACES: THE JOURNEY OF STUDIO ABRASH
Urban Melange
|Punjab and Beyond
Sahil Jain and Shrutee Jain, Co-Founders of Studio Abrash, have redefined luxury interiors with their bespoke hand-knotted rugs that carry the essence of heritage and personalization.
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From humble beginnings to global recognition, their brand celebrates Indian craftsmanship while embracing sustainability and individuality, making every rug a soulful piece of art.
What inspired the creation of Studio Abrash?
Studio Abrash was born out of a shared belief that India's finest hand-knotted rugs deserved a place in the modern world of luxury interiors. Both of us grew up with a deep appreciation for artisanal craft, and when combined with global exposure to design and architecture, it inspired us to create a brand that bridges heritage to bring India's finest handcrafted rugs into the realm of contemporary living. From the beginning, our vision was clear: to make rugs that are not just functional, but soulful works of art that carry meaning and emotion. In the world of luxury interiors, true elegance lies in personalization.
How has the studio evolved over its 30-year journey?
What started as a small atelier rooted in craft has grown into a globally recognized name in bespoke rugs. Over the years, we have had the privilege to work with royal residences, luxury hotels, and internationally acclaimed architects and designers. While our scale and clientele have expanded, our essence remains the same—an unwavering respect for craftsmanship, thoughtful design, and meaningful luxury.
This story is from the Punjab and Beyond edition of Urban Melange.
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