CRAFTING LEGACIES AND CRAFTING EXPERIENCES

With over two decades of experience at Orchid Lace, Chaiyud Sakchiraphong blends traditional craftsmanship with modern innovation. From running a successful textile legacy to foraying into hospitality with ventures like Daryaganj Bangkok, he shares insights into leadership, creativity, and what it takes to stay relevant in today's ever-evolving business landscape.

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Orchid Lace has a 50+ year legacy — how are you keeping it fresh for the next generation?

I joined Orchid Lace in 2002, so it’s been over 23 years now. Our philosophy has always been very clear — we don’t compromise on quality and never cut corners. We invest heavily in R&D to stay ahead of the curve, which not only keeps us relevant but also allows us to anticipate industry trends rather than just follow them. We're constantly introducing new techniques and adopting the latest technology to ensure our production remains state-of-the-art. With a strong and agile team behind us, we're able to adapt quickly to the ever-changing fashion landscape.

What makes Thai craftsmanship in lace so unique globally?

Thai artisans have an innate sense of neatness and precision — it’s almost in their DNA. This attention to detail is critical in lace-making. Coupled with their understanding of trends and customer needs, they consistently deliver work that stands out globally. Every stage of our production is meticulously checked, giving our products a distinct edge.