Strategic marketing initiatives supported continued recovery post COVID among the top markets for Platinum Jewellery in Q1 2023

The latest industry review from Platinum Jewellery Business Review (PJBR) Q1 2023 indicates improved sentiment and positive consumption momentum among affluent jewellery buyers in platinum's key markets and a continued recovery from the effects of the COVID-19 pandemic

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Platinum Guild International (PGI) has implemented strategic marketing initiatives and programmes specially designed for each country to take advantage of improved sentiment to boost sales and strengthen the awareness and desirability of platinum.

On the report, Huw Daniel, CEO of PGI, said, "As the world transitions into a post-pandemic phase, consumers have shown a renewed interest in discretionary spending on travel and hospitality in many markets, but precious jewellery remains significant in people's lives to mark life milestones and personal achievements are working with us to encourage consumers to choose platinum for its unique qualities, including the shining brilliance, tenacious strength, and long-lasting value of this rare precious metal. Through marketing programmes and branded collections, PGI and its partners continue to deliver strong results during the key festival shopping periods and wedding seasons." PGI's partners

A Market-by-Market Platinum Jewellery Industry Review

India