Are We Empowering Women—Or Just Enslaving Them in Better Packaging?

Rashida Khilawala is a seasoned entrepreneur and growth strategist with over 17 years of cross-industry experience.

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As the Founder and Director of 30Sixty Tech, she specializes in crafting innovative go-to-market strategies for FMCG and nutraceutical brands, seamlessly integrating traditional distribution with e-commerce and quick commerce channels. Her acclaimed books, Launch and Scale and Seeding Mantras for Success, reflect her unique approach that blends business acumen with psychological insights. Recognized as a TEDx speaker and recipient of multiple awards, Rashida continues to empower brands and entrepreneurs worldwide.

We say we're empowering women. We have policies, panels, pink logos in March, and curated feminism wrapped in leadership bootcamps and personal branding workshops.

But scratch the surface, and you'll find something uglier: a sinister rewrite of the very system we claim to dismantle.