Lighter Fluid

In a bid to encourage men to apply concealer, makeup brands are making the process look and feel almost non-existent.

- Bryan Goh

A recent, albeit late, social shift regarding industry events is the inclusion of men, not as a plus-one or unwilling lackey who sulks in a corner as their female friend mingles around, but men who are genuinely interested in wearing makeup, on the invite list. Conventional standards of what they can use are so last season, but there is one gesture, so beguiling as it is practical, that proves that the use of cosmetics has gone completely contrarian. More men are pulling out concealers by their desks, seats, and even in crowded spaces to touch up their makeup, even though most use thei