In Good SPIRITS

What makes a good tequila? Volcán De Mi Tierra's CEO Santiago Cortina Gallardo gives us a lowdown on the LVMH-owned tequila brand and what makes it a standout.

- JOAN KONG

You don’t have to be an avid drinker to know that the tequila boom is real. As one of the fastest-growing spirits globally (in America, specifically, experts predict it will soon eclipse vodka as the most popular spirit), tequila is no longer just a party drink, and this Moët Hennessyowned brand is proof. Enter Volcán De Mi Tierra, a premium tequila brand that has been making huge waves in the industry for its distinct savoir-faire.

To know more about the brand, we spoke to its CEO, Santiago Cortina Gallardo — a member of the founding Gallardo family — on all things Volcán, including its new Volcán X.A, which aims to reinvent the art of tequila-ageing.

Tell us more about the Volcán De Mi Tierra brand.

Tequila is a category that’s been on fire for many years, so, naturally, the big question is: why doesn’t Moët Hennessy have a tequila brand? That’s where we came in. The Gallardo family has been living around the Tequila Volcano since 1774; we run different businesses in Mexico including a sugar mill, and we decided to explore the venture jointly with the mission to produce uncompromisingly crafted luxury tequila.