AT THE CUSP OF CULTURE AND STYLE

With deep ties to art and music, this Spanish fashion behemoth continues to define what modern design looks and feels like

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While fast fashion often gets a bad rap, it's impossible to overlook the influence that the Inditex group - home to Zara, Bershka, Massimo Dutti and Zara Home has on the modern creative landscape.

A quick visit to their HQ in A Coruña – a port city in Spain's Galicia region, combined with stops at their flagship stores in Barcelona and a peek into their warehouses in Tordera make one thing clear: The brand doesn't just participate in culture, it shapes it.

NOT DISPLAYED, CURATED

Housed in a building that is a tribute to Catalan Modernism, Massimo Dutti's flagship store in the heart of Barcelona was designed in 1898 by architect Antoni Rovira i Rabassa – commissioned by painter Ramon Casas.

As an ode to it's rich artistic history, the store has partnered with Side Gallery to present rotating exhibitions, allowing visitors to engage with the space as they would in a gallery, while seamlessly incorporating the retail experience.