The CARE in CREATION

Prerna Aggarwal on human-centred design thinking

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Prerna Aggarwal doesn’t speak of design in shapes or colours — she speaks of flow.

To her, the best design is invisible, easing life like air in a room. As Chief Innovation Officer at Campus Activewear Ltd., she works where data meets intuition and legacy meets restless energy, calling it “institution-alising intuition.” She listens—to her children racing in school shoes, to consumer behaviour, to pauses between numbers—and turns those signals into lasting insights. Beyond her title, she is a traveller, mother, and spiritual soul, believing mistakes mark movement and the best work thrives where precision and empathy meet.

ELLE: You often frame processes as something designed, not just managed—what does that look like in the simple flow of an ordinary day?