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ORAL CARE FOR HER

Elle India

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June 2023

Frimline launches DENTE91 She Toothpaste, exclusively for women

ORAL CARE FOR HER

Throughout their lifespan, from the time of puberty to menopause, women go through hormonal changes, making them susceptible to oral issues such as gingivitis, caries and hypersensitivity. Keeping this in mind, Frimline (the manufacturers of Dente91 Oral Care) has formulated a toothpaste specially designed to address oral issues faced by women.

Dente91 She Toothpastes is powered with folic acid (vitamin B9), pyridoxine, vitamin E and vitamin D3. With traditional toothpaste, sometimes excess fluoride ingestion may be linked to dental fluorosis, which is a condition that causes the tooth's enamel to become discoloured. Dente91 She Toothpaste is fluoride-free and created with endogenous ingredients, which includes Nano Hydroxyapatite, which helps to remineralise teeth, prevent hypersensitivity, reduce plaque, and is effective against gingivitis.

Lactoferrin which is present in the toothpaste is a multifunctional protein which has Antimicrobial and Antiinflammatory properties. It is free from a host of harmful ingredients which includes fluoride, paraben, SLS, gluten, peroxide and triclosan, making it ideal for long-term use. It comes in a refreshing cinnamon-ginger flavour.

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