Try GOLD - Free
Dressing for REAL LIFE
ELLE US
|March 2023
Inside the stealth brands that are helping ambitious wornen develop anew form of UNMUOKIN MH CSSINE,
Hailey Bieber presumably has access to every piece of designer clothing she could possibly want. Yet when given the opportunity to flex her design skills, she skipped the sequins and ball gowns and instead dreamed up double-breasted overcoats, long-sleeve tees, and pleated trousers. Her capsule collection with Wardrobe.NYC came about because even she felt like she was missing “forever go-to essentials,” as she told Net-a-Porter. It’s not just Bieber. Many in her cohort—like Kendall Jenner, Emma Chamberlain, and Kaia Gerber, as well as plenty of non-celebrities—have been drawn to wardrobe staples from contemporary, minimalist brands created in the past decade, such as Anine Bing, Toteme, The Frankie Shop, and Raey. They’re doing big business, too, with The Frankie Shop pulling in over $40 million in 2022 net sales and 100 percent year-over-year growth.
This story is from the March 2023 edition of ELLE US.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM ELLE US
ELLE US
What's Your Breast Cancer Risk, Really?
A revolutionary Al-powered tool might finally tell you.
3 mins
October 2025
ELLE US
"BE YOURSELF PEOPLE WILL SEE IT."
In a wide-ranging conversation with her famous brother, Lux Pascal talks about bringing her most personal role to life.
8 mins
October 2025
ELLE US
"THIS IS A STRUGGLE BETWEEN GOOD AND BAD."
After Venezuela quashed dissent, opposition leader María Corina Machado went underground. In a rare interview from hiding, she shares why she's not giving up.
8 mins
October 2025
ELLE US
A Scent All Your Own
Try a trick used by a legendary Latina.
1 min
October 2025
ELLE US
RockyWINS
Two new films. Vindication in court. And a growing family with Rihanna. A$AP Rocky, rapper-turned-style setter-turned actor, is ascendant (and hoping for a girl).
9 mins
October 2025
ELLE US
FOREVER POSH
Pop star, fashion designer, beauty mogul, and now documentary subject—Victoria Beckham never stops surprising us.
7 mins
October 2025
ELLE US
THE CUT UP
Duran Lantink made a name for himself with his repurposed, deconstructed designs. Now he's leading one of the most prestigious fashion houses in Paris.
3 mins
October 2025
ELLE US
Veejay Floresca Never Gave Up
Her Project Runway win is a testament to the power of grit.
2 mins
October 2025
ELLE US
AUSTIN BUTLER
With two films out this year—Eddington and Caught Stealing—and more on the horizon (as well as a campaign for YSL Beauty's Myslf Absolu fragrance), the Oscar nominee has a schedule as intense as his stare.
2 mins
October 2025
ELLE US
What Frida Taught Us
Far beyond the art world, Frida Kahlo's singular image endures as a blueprint for being your own muse.
2 mins
October 2025
Translate
Change font size