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WHERE TRADITION MEETS INNOVATION IN THE ART OF INVITATION
PROVOKE Lifestyle
|November 2025
CHENNAI'S PREMIER INVITATION HOUSE IS REDEFINING HOW INDIA CELEBRATES ITS MOST CHERISHED MOMENTS
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A phrase synonymous with India is Atithi Devo Bhava — “the guest is god.”
This sentiment isn’t merely a saying; it's a way of life practiced across the country. And nowhere is it more evident than in the grand Indian wedding.
In many families, invitations are still extended in person, accompanied by fruits, sweets, and heartfelt blessings. The act of receiving the card — reading it, acknowledging it, and promising one’s presence —is part of the ceremony itself.
It’s not merely paper and ink; it’s the first glimpse into a couple’s new journey — an emblem of taste, family, and tradition. And in this vibrant, competitive space, one name has come to define excellence — Shubh Cards.
A Vision Ahead of Its Time
Founded in 2004 under Futuristic Print Vision Pvt. Ltd., Shubh Cards has revolutionized the wedding invitation industry by seamlessly blending timeless artistry with contemporary innovation. The journey began humbly in the late 1990s as a small printing press producing corporate visiting cards. But in 2004, when the first retail store opened its doors in Chennai, a new chapter began — one built on a simple philosophy: every card should be customizable.
In the early 2000s, wedding invitation stores offered limited catalogues, and final choices often rested with family elders. Then came the social media generation — expressive, design-savvy, and eager to tell their stories through every detail of their celebration.This story is from the November 2025 edition of PROVOKE Lifestyle.
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