'IN A YEAR, TWO HINDI FILMS DID WELL'

'Options are just not working; people are not coming out.'

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Ajay Bahl is happy with the response his latest film Blurr is getting on OTT.

“According to the changing times, OTT was the right way to go. It will have a longer shelf life there,”

What kind of response have you received for Blurr?

To be honest, when you do something that is slightly off-kilter and not the way thrillers are done, you get a polarised response.

It’s bound to happen when you try to introduce something new to the audience.

But I am happy with the responses I am getting.

Why did the makers release the film on an OTT platform instead of in theatres? 

You know what’s going on, right?

Options are just not working; people are not coming out.

In a year, two films did well.

It might not be as expensive but it’s still an expensive film.

So what happens is, when you are not really sure, two things happen.

If you release it (in theatres) and if the film doesn’t work, your OTT price also goes down.