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Mixed 'n matched EMOTIONS
ClubX
|July 2025
There's much more to your favourite clothing than meets the eye

As fashion designer Marc Jacobs once said, “Clothes mean nothing until someone lives in them.”
Fashion is no longer just about ‘looks’ or what's trending. It's about tuning in. For Millennials and Gen Z, it's about actually feeling something. And science backs this up. The phenomenon is called 'enclothed cognition' - a term coined by psychologists to explain the concept that what you wear can significantly influence your emotional state, cognitive abilities and overall behaviour.

We break down the emotional connection we have with these four wardrobe staples.

Slipping into a hoodie is like getting a full-body hug. They're oversized, warm and smell like home. Hoodies provide a sense of protection and anonymity. They symbolise retreat and comfort - a wearable version of a weighted blanket (something therapists often recommend to patients dealing with anxiety). Being enveloped in a hoodie also prevents sensory overload, while giving you a touch of street cred.
This story is from the July 2025 edition of ClubX.
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