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This cannot go on.It will not go on
Maximum PC
|February 2023
IT'S NOT EVEN NEWS to point out that PC graphics card pricing is ridiculous. And yet to merely complain about over-priced graphics boards fails to capture the disconnected, unhinged state of the GPU market. The way AMD and Nvidia priced their new cards makes no sense. It cannot go on.
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How we got here is well documented. It was a perfect storm of spiraling crypto-fueled demand, multiple Covid-induced market shocks and distortions including supply chain disruption, stay-at-home induced consumer behavior, and a new generation of GPUs that delivered a big boost in performance after several years of relative stagnation. That explains why Nvidia's GeForce RTX 30 Series and AMD's Radeon RX 6000 went through the roof following their launch in late 2020.
This story is from the February 2023 edition of Maximum PC.
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