From the vault: These are the best products Apple never released

Apple's unreleased products are just as legendary as the ones we got.

- BY MAHMOUD ITANI

The iPhones and Macs we use today aren't mere smartphones and desktop computers— they’re the fruit of decades’ worth of research and testing behind the scenes at Apple HQ. Like most corporations in this field, Apple spends large sums of money trialing all sorts of wild and innovative prototypes. Naturally, many of these experiments never make it to the consumer market and instead act as lessons or even foundations for future devices. While there are numerous unreleased products concealed in Apple's secret basement, here are six notable products Apple developed that never saw the light of day—and one that might top the list soon.

1. APPLE CAR

The most recent instance of a product that failed to get out the door is Apple's selfdriving car project. For many years, the company was rumored to be working on a self-driving vehicle dubbed Project Titan (fave.co/3RAfye9) that integrates seamlessly with its ecosystem. The electric automobile could've potentially featured a CarPlay-like dashboard interface and relied on advanced sensors utilizing the power of four M2 Ultra chipsets to detect surrounding objects. Apple reportedly poured more than a billion dollars into researching it over the span of a decade, and thousands of employees were involved in its development.

A year ago, Apple reportedly killed the car project (fave. co/42CQ1rv), deciding to reallocate its resources to developing artificial intelligence technology. Given the intense competition in AI right now—and presumably due to the challenging, complex nature of releasing an autonomous vehicle that matches Apple’s high standards—pivoting away from a car makes more sense for the company. Additionally, Apple never referenced the car publicly or made any relevant promises it couldn’t keep. As a result, the firm didn’t face any significant user backlash for discontinuing it.

2. AIRPOWER