DOING IT FOR THE KIDS

FROM THE MINES TO THE MEDICINE CABINET - WHY THE WOMEN BEHIND THIS CLEVER CREATION ARE BACKING THEMSELVES

- Penelope Clifton

The battle to keep an unwell child hydrated is a very real predicament for parents - and so is getting them to guzzle essential electrolytes from big-name brands. Kids are notoriously fussy, and with the rise in food allergies, options are limited.

Enter Newcastle mums Danielle Campbell and Anna Wendtman. With five children between them, they know what it's like to go to war with mineral-deficient kids in their time of need, which is why they created Kidhy, an electrolyte brand scientifically formulated for little ones with both their tastes and needs in mind.

"Kidhy started when our kids refused every single electrolyte drink we offered during back-to-back rounds of gastro," Danielle, who met Anna working in mining in remote Queensland, tells WHO.