TURNING OVER A CRISP NEW PAGE - MASOOM MINAWALA MEHTA

THE COUNTRY’S FAVOURITE CONTENT CREATOR AND ENTREPRENEUR SPEAKS TO HELLO! ABOUT PENNING HER FIRST AUTOBIOGRAPHICAL BOOK, SHE’LL NEVER MAKE IT — SHOWING THE WORLD THAT THE SKY IS INDEED THE LIMIT — AND TELLING US ABOUT LIFE AFTER RELOCATING TO DUBAI…

- JEENA J BILLIMORIA

Masoom Minawala Mehta can’t seem to contain her excitement when we congratulate her on her first book, telling us how amazing it is to see it all finally come together. “Holding the finished product in my hands has been incredibly satisfying,” she gushes over the phone. In the years she’s been active as a content creator and influencer, Masoom has emerged victorious and today, stands leagues ahead of others in her field, commanding a presence globally. Dominating social media with her fun, honest and relatable content that has all 1.3 million followers perennially engaged.

Sitting front row at global Fashion Weeks and Couture Weeks, or dropping intel on the coolest fashion brands to own are all in a day’s work for her. And when she finally set her sights on an even bigger quest that was dear to her heart — a book about her journey to success — she knew she had to pull out the stops. The result? A refreshing, reanimating piece of literature that speaks to the challenges and triumphs of a modern-day Indian woman and the many rewards she can reap with a little perseverance, confidence, faith and strength…

Masoom, this is a special e for you — tell us how this book project began… Thank you! The seed for writing my book, She’ll Never Make It, was actually planted about seven years ago. However, it wasn’t until two years ago that the actual work began!

What was the idea behind the very strong title of your book? And how did you pick and choose the most relevant aspects of your life to talk about?