HOUSE OF CREATIVITY: SINHA BROTHERS REDEFINE INDIA'S ART SCENE WITH A LEGACY-FUELLED VISION

In a world where creativity often competes with commerce, Luv and Kussh Sinha are merging both purpose and passion.

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Drawing from their rich cinematic heritage and a lifelong connection to the arts, the Sinha twins have launched The House of Creativity (HOC)—a platform dedicated to showcasing and supporting contemporary Indian artists. Their goal is to democratize access to visual art, giving emerging talents a space to thrive while also expanding the reach of Indian artistry on a global stage.

In conversation with Sinduri Vuppala, the duo shares how their entrepreneurial journey is not just about art, but about creating a movement that celebrates originality, honours legacy, and nurtures the future of India's creative community.

1. Can you take us back to when your relationship with visual art truly began?

Luv:

My relationship with visual art began at a very young age. I was deeply influenced by Hindi cinema—the films my father acted in, those of Mr. Bachchan, and other legends. As I grew older, Japanese animation, video games, and comic books also left a huge impression on me. Each artist, every inker, has their own style—those differences fascinated me. Film too, being a moving image, played a huge role. Pause it, and it becomes a photograph. That connection influenced me tremendously.

2. What led to the birth of House of Creativity? Was there a defining moment or conversation?

Luv:

It started with conversations at home during the lockdown. I kept thinking about the number of immensely talented artists who just don't have a platform. Art can be an exclusive world, but coming from the film industry, I felt we could help expand its reach. The idea of starting digitalfirst made sense due to restrictions, but our long-term vision is definitely to open physical galleries and make art more accessible.